Our Origin Story

   Where Fitness Meets Imagination XR Fit isn’t just a gym — it’s the evolution of how humans move, learn, and connect. Born from The Grid, a revolutionary immersive fitness experience founded in 2017, XR Fit has welcomed more than 70,000 guests through its doors — children, families, athletes, seniors, and dreamers — all experiencing the magic of movement reimagined through Virtual Reality and AI. 

What began as a single creative experiment — lights, music, fog, and motion fused into one — has grown into a living system of mind–body innovation, a place where technology becomes personal and fitness becomes play. Our Story Eight years ago, our founder, Geoff Eisfeld, set out to change the way people felt about exercise. He transformed his basement into a living laboratory of light, sound, and self-expression — a space where workouts became experiences and creativity drove every rep. That spark became The Grid, an immersive, neon-lit world where people rediscovered joy through movement. 

From those early days came something greater — the understanding that technology can elevate the human spirit. Today, XR Fit carries that same energy inside LA Fitness Whitby, bridging real-world training with the limitless potential of VR and AI. Our Technology We don’t just use technology — we understand it. With years of research and development in Virtual Reality, AI-driven learning, and immersive system design, XR Fit blends cutting-edge tools with human connection. Every experience inside XR Fit is designed to: Stimulate physical performance   Improve focus and coordination   Boost mental health through immersive play